They are also fascinating sculptures and dramatic works of art on wheels. Taken away from their natural racing environments and released in unexpected sceneries like nightclubs, galleries and other venues of urban culture, the Jägermeister Racing cars are not just highly functional racing tools. These fast-paced brand ambassadors that once roamed racetracks and paddocks, have had significant impact on Jägermeister’s global fame – making all of us feel: Orange cars drive faster!Īt the dawn of the 50th anniversary of Jägermeister Racing, the new Rennmeister brand is shining a whole new light on the iconic racing machines and the culture that surrounds them.
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For three decades, the Jägermeister Racing cars competed all over Europe and stunned drivers and spectators with their sight, sound, and speed.īut that’s not all: With its bold design language, focus on daring performance and an uncompromising pursuit of mastery, the Jägermeister Racing team has also left an everlasting impact on pop culture, creating one of the most influential and recognizable symbols of avant-garde marketing and authentic brand-building. And many of the drivers of this golden era – think Hans-Joachim Stuck, Niki Lauda or Jochen Mass – have secured themselves eternal pole positions in the world’s fastest hall of fame.
Wrapped in their bright orange liveries, proudly carrying the Hubertus stag and equipped with massive wings and antler-like spoilers, Jägermeister Racing’s most famous machines like the Porsche 911 RSR, the BMW 320 Group 5 or the Ford Capri RS are hailed as icons of 1970s and 1980s motor racing. Since they first hit the circuit in 1972, the iconic Jägermeister Racing cars have written motorsport history. Discover the iconic Jägermeister Racing cars like you haven’t seen them before
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