The commercial, which Ad Age recently reported was running more than 100 times a day on national television, calls to mind last year’s viral “Dreams” craze in which TikTok users filmed themselves drinking Ocean Spray juice to the sound of Fleetwood Mac’s late-’70s soft-rock classic. (“ My Adidas”) and Bruce Springsteen (“ Cadillac Ranch”) and says “Fancy Like” presented an opportunity to tie into a popular song that “matches our brand essence.” Which is? “We’re a place where everyday people can come in their jeans and be comfortable and take a break from the day,” the executive says. Joel Yashinsky, chief marketing officer at Applebee’s, puts the name-drop in line with earlier examples by Run-D.M.C. “Plus, is there a more sing-able word than ‘Applebee’s’ to go with that bass drop?” “They’re small, honest, factual details that you can put the other stuff on top of. “Those brand names, I think of them like furniture in a song,” he says. Hayes insists he never worried that the Applebee’s shoutout - the song also mentions Wendy’s, Maybelline and Victoria’s Secret - would make him look like a corporate shill. “Because I know how hard it is to make something sound much to remember 😅 #applebees #fancylike #datenight #fancylikechallenge #fancylikedance ♬ Fancy Like - Walker Hayes “Those first two lines of the chorus - the perfection of ‘steak’ and ‘shake’ rhyming - it literally gave me chills,” McAnally says with a laugh. McAnally was “instantly jealous” when Hayes played him the result, which ended up on a six-track EP, “Country Stuff,” that came out at the beginning of the summer. He and his co-writers - Josh Jenkins, Shane Stevens and Cameron Bartolini - sat around and talked about their lives for three hours Jenkins used the word “fancy” at some point, which got Hayes thinking about what he calls his “strip-mall” tastes. “Everyone saw Walker as damaged goods.”īy the time Hayes showed up for the songwriting session where he wrote “Fancy Like,” he’d stopped trying to cater to what radio was looking for, he says.
“Then I spent the next few years feeling really frustrated,” McAnally says. Hayes asked McAnally, a veteran songwriter known for his collaborations with Musgraves and Sam Hunt, if he could send him some demos McAnally loved what he heard and told Owen, with whom he’d just teamed to launch Monument, that he’d found their flagship artist. Is cool #adoptionstory #adoptionrocks #LeadWithLove #birthmother #adoptionjourney ♬ Fancy Like - Walker Hayes
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